What we do

What we do

At Rijk Zwaan 1,400 people are working every day to breed successful varieties, to produce reliable seeds and to maintain a high level of quality. In the end our goal is to develop healthy and tasty vegetables for consumers around the world.

Research
Rijk Zwaan pays a lot of attention to research. This leads to new techniques, which enable our breeders to develop new varieties faster and more efficiently. This also encompasses further improvement of the seed quality of these varieties and developing resistance tests for plant diseases. (read more)

Breeding
To Rijk Zwaan, breeding is a constant search for perfection. We are always looking for varieties with ever better combinations of desired traits. New market developments can also lead to a demand for new traits. (read more)

Seed production
Growing high-quality and reliable seed is a complex process. The parents of a new variety must be crossed at their purest and that requires great care while they are growing. The choice of location plays a big part when growing seed. (read more)

Logistics and quality
All seed produced for Rijk Zwaan is sent to the Seed Technological Centre in De Lier. On arrival there, various tests and treatments take place to make the seed saleable. The ultimate aim is to supply the customer with a reliable, quality product. (read more)

Marketing and sales
In food-producing horticulture a worldwide shift is occurring towards a market-orientated approach. Vegetable varieties have to meet the wishes of an ever greater number of chain parties. By means of intensive collaboration and exchange of knowledge we can play into this and with the help of, among other things, marketing concepts, new opportunities are created. (read more)