Rijk Zwaan & Convenience
Rijk Zwaan forms the basis for healthy, good looking vegetables, regardless of whether they are produced for the fresh market or processed for further use. On a worldwide scale, the convenience market is growing very fast. That is why Rijk Zwaan wants to give this segment the special attention it deserves.
Special traits
Processors ask for specific traits. For them, vegetables not only have to be tasty and have a nice colour, they also demand a high percentage of usable product, an attractive presentation when packed and minimal oxidation. Meanwhile, typical grower demands like high yield and labour-friendliness all remain the same. Rijk Zwaan has developed a range of vegetable varieties from which fresh-cut companies and growers can derive the maximum benefits and advantages.
Collaboration
Rijk Zwaan aims to continue improving its service and also welcomes input and feedback from and collaboration with other chain players. To meet the demands of emerging markets across the world we have a worldwide network of convenience specialists.
Successful results
A good example of a variety with specific traits for mechanical processing is Salanova, a lettuce that with one cut separates into numerous small, ready-to-eat leaves. Or Caribbean, a cantaloupe melon with improved shelf life. The thin, smooth skin and small seed cavity make this product ideal for the fresh-cut industry. The newest trend Rijk Zwaan has recognised is the increase in sales of shredded white cabbage, used for stir-frying or in fresh salads.
More information
Click here for our special convenience website
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